Unveiling Funds C: Empowering Business Growth through Financial Support

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Entrepreneurs, as guardians of their businesses' future, understand the significance of strategic growth. Fonds C, a dedicated financial aid program designed to foster business expansion, is poised to be your ally in realizing your growth aspirations. This program not only facilitates job creation but also plays a pivotal role in contributing to the economic development of various regions.

Embarking on Growth Initiatives: At Fonds C, we are here to guide you through your growth endeavors, whether they involve stimulating innovation, propelling your digital transformation, investing in eco-friendly equipment, or pursuing other strategic objectives. Fonds C offers financial aid covering 25% of project costs, with a maximum cap of $20,000.

Diverse Project Categories: To qualify for financial assistance, your project must align with one of the nine predefined categories within Fonds C. These categories span a diverse spectrum of business initiatives, ensuring tailored support for a broad range of projects. Let's explore the key categories:

  1. Innovation:

    • Showcase technological advancements, innovative manufacturing processes, or pioneering products.
    • Implement processes supporting ongoing innovation within the organization.
    • Innovation can manifest in various aspects of business operations, including finance, management, products, networks, customer relations, etc.
  2. Business Succession:

    • The selected successor must be part of a progressive ownership participation program leading to eventual control of the business.
    • A comprehensive training plan outlining development challenges, a timeline, and a signed acquisition protocol is mandatory.
    • Expert support facilitating the business transfer (consultation fees).
  3. Market and Supplier Development:

    • Demonstrate activities accelerating sales development at local, provincial, and international levels.
    • Diversify the company's supply chain to mitigate risks associated with suppliers.
    • Support supplier evolution by favoring local products and services.
    • Develop new products or services and implement distribution and marketing strategies.
  4. Human Resources:

    • Projects should demonstrate the company's commitment to creating innovative programs for recruiting and retaining top talent.
    • Initiatives may include workforce training, psychological support, telemedicine programs, mentorship, and efforts to integrate temporary foreign workers.
  5. Sustainable Development:

    • Aim for positive impacts on the business environment and the community through eco-responsible and/or innovative management practices.
    • Projects demonstrating a decrease in the company's energy consumption or improvement in material recovery rates.
    • Initiatives supporting the circular economy and concrete actions for the company's evolution toward carbon neutrality.
  6. Digital Transformation:

    • Optimize the business model to reinvent and adapt to the ever-changing market.
    • Projects demonstrating modification or optimization of the initial business model, such as acquiring new equipment, purchasing real estate assets, facility renovations, mergers, or acquisitions.
    • Utilize hours from business advisory services with experts from the Inno-centre partner.
  7. Cybersecurity:

    • Optimize security and protect the personal information of staff and clients.
    • Implement initiatives to minimize the risks of cyberattacks.
    • Develop initiatives to raise awareness among staff about cybersecurity best practices.
  8. Business Model Optimization:

    • Projects enabling the company to reinvent itself, transform, and adapt to the ever-evolving market.
    • Demonstrate modification or optimization of the initial business model, such as acquiring new equipment, purchasing real estate assets, facility renovations, mergers, or acquisitions.
    • Use banked hours for business advisory services with experts from the Inno-centre partner.
  9. Governance:

    • Projects that promote initiatives to establish an advisory committee, including creating tools, recruiting committee members, governance training, and/or mentorship.
    • Initiatives to develop or improve value-creating governance, including strategic planning and upgrades.

In the dynamic landscape of business expansion, Fonds C emerges as a valuable ally for entrepreneurs seeking tailored financial support for their diverse projects. By exploring the avenues provided by Fonds C, businesses can not only enhance their operations but also contribute significantly to regional economic development. 

Unlocking Digital Potential: IERP at Your Service for a Transformational Journey : 

Beyond securing the subsidy, our commitment extends to actively assisting businesses in the realization of their projects. We stand ready to be your dedicated partner, providing expertise and support to ensure the successful implementation and thriving outcomes of your ventures. 

Are you ready to elevate your business to new heights through cutting-edge technologies and strategic digital initiatives? 

Contact us for more information 


To learn more about the Momentum Fund or to submit a project, visit the Desjardins site or find a Desjardins business Centre.